Commercial Analysis Group activity

Mac Virus Commercial Analysis

            On this commercial, we observed many different factors that contributed to the point that is being made. For the characters they picked to play the part of the PC and the Mac, they used a mature man to play the part of the PC, and a younger man to play the part of the Mac. The PC man was unrecognizable and had features depicted as a very serious, boring man. He had a dull colored suit with old glasses to top off the look. The Mac man was portrayed as a young hip guy. 
           Along with this, the fact that he is a well-known actor helps with his image in this commercial.  
           Also, while the PC guy was suffering from a “sickness,” which was a metaphor for a virus given to a computer, the Mac guy was acting as though he was not scared of catching the sickness at all. In fact, he was acting confident and he was worried about the PC man.